There are many advantages to Digital vs. Traditional Signage, here are five of them.
Almost everywhere you go, you’ve probably seen digital signage promoting a message. There are several reasons why this medium has become a popular alternative to traditional signage.
Digital Signage…
- can be designed and created in much less time
- can be edited and updated to target the viewer
- is more ecofriendly
- is much more attractive
- yields a significant higher return on objectives (ROO)
Isn’t it expensive?
No. In most monitors, the cost is less than a cup of coffee a day. Plus, you can change the message as many times as you want. You can’t do that with a traditional sign.
Can’t I just print a color sign and tape it to the wall?
Sure! Or, you can have a sign professionally made to display your message. However, studies show, digital signage captures 400% more views than static displays or signs. Click here for more information.
Isn’t a digital sign just a TV mounted on the wall?
Some companies choose to purchase a television instead of a professional-grade display monitor, thinking they will save money. This seldom works because TVs aren’t built for this purpose and will stop performing after a certain time. Click here for more details.
If you would like to explore if digital signage is a fit for your office, contact Stone’s today. We’re here to make your life easier and business better – since 1970.
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