5 Advantages of Digital Signage

Posted by Stone's Office Equipment
Updated

There are many advantages to Digital vs. Traditional Signage, here are five of them.

Almost everywhere you go, you’ve probably seen digital signage promoting a message. There are several reasons why this medium has become a popular alternative to traditional signage.

Digital Signage…

  • can be designed and created in much less time
  • can be edited and updated to target the viewer
  • is more ecofriendly
  • is much more attractive
  • yields a significant higher return on objectives (ROO)

Isn’t it expensive?

No. In most monitors, the cost is less than a cup of coffee a day. Plus, you can change the message as many times as you want. You can’t do that with a traditional sign.

Can’t I just print a color sign and tape it to the wall?

Sure! Or, you can have a sign professionally made to display your message. However, studies show, digital signage captures 400% more views than static displays or signs. Click here for more information.

Isn’t a digital sign just a TV mounted on the wall?

Some companies choose to purchase a television instead of a professional-grade display monitor, thinking they will save money. This seldom works because TVs aren’t built for this purpose and will stop performing after a certain time. Click here for more details.

If you would like to explore if digital signage is a fit for your office, contact Stone’s today. We’re here to make your life easier and business better – since 1970.

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