5 Advantages of Digital Signage

Posted by Stone's Office Equipment
Updated

There are many advantages to Digital vs. Traditional Signage, here are five of them.

Almost everywhere you go, you’ve probably seen digital signage promoting a message. There are several reasons why this medium has become a popular alternative to traditional signage.

Digital Signage…

  • can be designed and created in much less time
  • can be edited and updated to target the viewer
  • is more ecofriendly
  • is much more attractive
  • yields a significant higher return on objectives (ROO)

Isn’t it expensive?

No. In most monitors, the cost is less than a cup of coffee a day. Plus, you can change the message as many times as you want. You can’t do that with a traditional sign.

Can’t I just print a color sign and tape it to the wall?

Sure! Or, you can have a sign professionally made to display your message. However, studies show, digital signage captures 400% more views than static displays or signs. Click here for more information.

Isn’t a digital sign just a TV mounted on the wall?

Some companies choose to purchase a television instead of a professional-grade display monitor, thinking they will save money. This seldom works because TVs aren’t built for this purpose and will stop performing after a certain time. Click here for more details.

If you would like to explore if digital signage is a fit for your office, contact Stone’s today. We’re here to make your life easier and business better – since 1970.

Stone’s Office Equipment Display Website

Sharp Commercial Displays

Sharp USA Website for Digital Boards


Questions? Ready for a Free Quote?

Our staff is standing by and ready to help!

  • Call: (804) 288-9000
  • Email: info@stonesoffice.com

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            +"object": "page"
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            +"attr_title": ""
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          2 => Timber\MenuItem {#2787
            #wp_object: WP_Post {#2634
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              +post_author: "7"
              +post_date: "2022-07-27 22:43:43"
              +post_date_gmt: "2019-05-23 16:02:04"
              +post_content: " "
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              +post_excerpt: ""
              +post_status: "publish"
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              +ping_status: "closed"
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              +post_name: "2032"
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              +post_type: "nav_menu_item"
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              +"type_label": "Page"
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                1 => "menu-item"
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              +"current_item_parent": false
            }
            +object_type: "post"
            +children: []
            +classes: array:3 [
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              1 => "menu-item-type-post_type"
              2 => "menu-item-object-page"
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            +class: "menu-item menu-item-type-post_type menu-item-object-page"
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            +post_name: "2032"
            +url: "https://www.stonesoffice.com/support/downloads/"
            +type: "post_type"
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            +current: false
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            +current_item_ancestor: false
            #menu: Timber\Menu {#2595}
            +object_id: "2027"
            #_name: ""
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            +id: 2032
            +ID: 2032
            +"post_author": "7"
            +"post_date": "2022-07-27 22:43:43"
            +"post_date_gmt": "2019-05-23 16:02:04"
            +"post_content": " "
            +"post_title": ""
            +"post_excerpt": ""
            +"post_status": "publish"
            +"comment_status": "closed"
            +"ping_status": "closed"
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            +"post_type": "nav_menu_item"
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            +"object": "page"
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          0 => "menu-item"
          1 => "menu-item-type-post_type"
          2 => "menu-item-object-page"
          3 => "menu-item-has-children"
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        +post_name: "support"
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        +type: "post_type"
        #title: "Support"
        +current: false
        +current_item_parent: false
        +current_item_ancestor: false
        #menu: Timber\Menu {#2595}
        +object_id: "445"
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        #_menu_item_url: null
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        +ID: 2033
        +"post_author": "7"
        +"post_date": "2022-07-27 22:43:43"
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        +"post_excerpt": ""
        +"post_status": "publish"
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        +"ping_status": "closed"
        +"post_password": ""
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        +"post_content_filtered": ""
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        +"post_type": "nav_menu_item"
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        +"menu_item_parent": "0"
        +"object": "page"
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        +"attr_title": ""
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        +"xfn": ""
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      6 => Timber\MenuItem {#2786
        #wp_object: WP_Post {#2635
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          +post_author: "4"
          +post_date: "2022-07-27 22:43:43"
          +post_date_gmt: "2017-09-26 04:01:14"
          +post_content: ""
          +post_title: "Contact"
          +post_excerpt: ""
          +post_status: "publish"
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          +ping_status: "closed"
          +post_password: ""
          +post_name: "14"
          +to_ping: ""
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          +post_modified_gmt: "2022-07-27 22:43:43"
          +post_content_filtered: ""
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          +post_type: "nav_menu_item"
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          +"menu_item_parent": "0"
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          +"object": "page"
          +"type": "post_type"
          +"type_label": "Page"
          +"url": "https://www.stonesoffice.com/contact-us/"
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            1 => "menu-item"
            2 => "menu-item-type-post_type"
            3 => "menu-item-object-page"
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          1 => "menu-item-type-post_type"
          2 => "menu-item-object-page"
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        +post_name: "14"
        +url: "https://www.stonesoffice.com/contact-us/"
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        #menu: Timber\Menu {#2595}
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        +"post_status": "publish"
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        +"object": "page"
        +"type_label": "Page"
        +"attr_title": ""
        +"description": ""
        +"xfn": ""
      }
    ]
    +id: 2
    +ID: 2
    +term_id: 2
    +name: "Main Menu"
    +title: "Main Menu"
    +args: {#2704
      +"menu": ""
      +"container": "div"
      +"container_class": ""
      +"container_id": ""
      +"container_aria_label": ""
      +"menu_class": "menu"
      +"menu_id": ""
      +"echo": true
      +"fallback_cb": "wp_page_menu"
      +"before": ""
      +"after": ""
      +"link_before": ""
      +"link_after": ""
      +"items_wrap": "<ul id="%1$s" class="%2$s">%3$s</ul>"
      +"item_spacing": "preserve"
      +"depth": 0
      +"walker": ""
      +"theme_location": "primary_navigation"
      +"location": "primary_navigation"
    }
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      "menu" => ""
      "container" => "div"
      "container_class" => ""
      "container_id" => ""
      "container_aria_label" => ""
      "menu_class" => "menu"
      "menu_id" => ""
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      "item_spacing" => "preserve"
      "depth" => 0
      "walker" => ""
      "theme_location" => ""
      "location" => "primary_navigation"
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    +"term_taxonomy_id": 2
    +"taxonomy": "nav_menu"
    +"description": ""
    +"parent": 0
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    +"filter": "raw"
    +"sorted_menu_items": array:15 [
      1 => WP_Post {#2621}
      2 => WP_Post {#2622}
      3 => WP_Post {#2623}
      4 => WP_Post {#2624}
      5 => WP_Post {#2625}
      6 => WP_Post {#2626}
      7 => WP_Post {#2627}
      8 => WP_Post {#2628}
      9 => WP_Post {#2629}
      10 => WP_Post {#2630}
      11 => WP_Post {#2631}
      12 => WP_Post {#2632}
      13 => WP_Post {#2633}
      14 => WP_Post {#2634}
      15 => WP_Post {#2635}
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  "menu_secondary" => Timber\Menu {#2597
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        #wp_object: WP_Post {#2783
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          +post_status: "publish"
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          +post_name: "804-288-9000"
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          +"type_label": "Custom Link"
          +"title": "<i class="fas fa-phone"></i> (804) 288-9000"
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            1 => "menu-item"
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            3 => "menu-item-object-custom"
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          1 => "menu-item-type-custom"
          2 => "menu-item-object-custom"
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        +class: "menu-item menu-item-type-custom menu-item-object-custom"
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        +current_item_ancestor: false
        #menu: Timber\Menu {#2597}
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        +"object": "custom"
        +"type_label": "Custom Link"
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      1 => Timber\MenuItem {#2755
        #wp_object: WP_Post {#2782
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          +post_date: "2020-03-02 21:01:42"
          +post_date_gmt: "2020-03-02 21:01:42"
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          +post_excerpt: ""
          +post_status: "publish"
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          +post_name: "2546"
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          +"object": "category"
          +"type": "taxonomy"
          +"type_label": "Category"
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          +"description": "Want to know more about many of the office equipment solutions we offer? Find answers below frequently asked questions."
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            0 => "btn"
            1 => "btn--green"
            2 => "menu-item"
            3 => "menu-item-type-taxonomy"
            4 => "menu-item-object-category"
            5 => "current-post-ancestor"
            6 => "current-menu-parent"
            7 => "current-post-parent"
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          +"xfn": ""
          +"current": false
          +"current_item_ancestor": false
          +"current_item_parent": true
        }
        +object_type: "post"
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        +classes: array:8 [
          0 => "btn"
          1 => "btn--green"
          2 => "menu-item"
          3 => "menu-item-type-taxonomy"
          4 => "menu-item-object-category"
          5 => "current-post-ancestor"
          6 => "current-menu-parent"
          7 => "current-post-parent"
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        +post_name: "2546"
        +url: "https://www.stonesoffice.com/category/learning-center/"
        +type: "taxonomy"
        #title: "Learning Center"
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        +current_item_ancestor: false
        #menu: Timber\Menu {#2597}
        +object_id: "72"
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        +"post_date_gmt": "2020-03-02 21:01:42"
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        +"description": "Want to know more about many of the office equipment solutions we offer? Find answers below frequently asked questions."
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      2 => Timber\MenuItem {#2754
        #wp_object: WP_Post {#2781
          +ID: 2545
          +post_author: "7"
          +post_date: "2020-03-02 21:01:42"
          +post_date_gmt: "2020-03-02 21:01:42"
          +post_content: ""
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          +post_excerpt: ""
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          +post_name: "customer-login"
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          +post_modified: "2020-03-02 21:04:31"
          +post_modified_gmt: "2020-03-02 21:04:31"
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          +"object_id": "2545"
          +"object": "custom"
          +"type": "custom"
          +"type_label": "Custom Link"
          +"title": "<i class="fas fa-user"></i> Customer Login"
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            1 => "menu-item"
            2 => "menu-item-type-custom"
            3 => "menu-item-object-custom"
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          2 => "menu-item-type-custom"
          3 => "menu-item-object-custom"
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        +class: "btn menu-item menu-item-type-custom menu-item-object-custom"
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        +current_item_parent: false
        +current_item_ancestor: false
        #menu: Timber\Menu {#2597}
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        #_name: ""
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        +"object": "custom"
        +"type_label": "Custom Link"
        +"attr_title": ""
        +"description": ""
        +"xfn": ""
      }
    ]
    +id: 74
    +ID: 74
    +term_id: 74
    +name: "Secondary Menu"
    +title: "Secondary Menu"
    +args: {#2707
      +"menu": ""
      +"container": "div"
      +"container_class": ""
      +"container_id": ""
      +"container_aria_label": ""
      +"menu_class": "menu"
      +"menu_id": ""
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      +"link_after": ""
      +"items_wrap": "<ul id="%1$s" class="%2$s">%3$s</ul>"
      +"item_spacing": "preserve"
      +"depth": 0
      +"walker": ""
      +"theme_location": "secondary_navigation"
      +"location": "secondary_navigation"
    }
    -_current_item: null
    +raw_args: array:19 [
      "menu" => ""
      "container" => "div"
      "container_class" => ""
      "container_id" => ""
      "container_aria_label" => ""
      "menu_class" => "menu"
      "menu_id" => ""
      "echo" => true
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      "item_spacing" => "preserve"
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      "walker" => ""
      "theme_location" => ""
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      \n
      <div class="wp-block-image"><figure class="aligncenter size-large"><img width="960" height="640" src="https://www.stonesoffice.com/wp-content/uploads/2018/10/PN-UH701_UH601_Brochure-03-960x640.jpg" alt="" class="wp-image-1414" srcset="https://www.stonesoffice.com/wp-content/uploads/2018/10/PN-UH701_UH601_Brochure-03.jpg 960w, https://www.stonesoffice.com/wp-content/uploads/2018/10/PN-UH701_UH601_Brochure-03-640x427.jpg 640w, https://www.stonesoffice.com/wp-content/uploads/2018/10/PN-UH701_UH601_Brochure-03-768x512.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></figure></div>\n
      \n
      \n
      \n
      <h3>There are many advantages to Digital vs. Traditional Signage, here are five of them.</h3>\n
      \n
      \n
      \n
      <p>Almost everywhere you go, you&#8217;ve probably seen digital signage promoting a message. There are several reasons why this medium has become a popular alternative to traditional signage. </p>\n
      \n
      \n
      \n
      <div class="wp-container-1 wp-block-group"><div class="wp-block-group__inner-container">\n
      <p><strong><em>Digital Signage&#8230;</em></strong></p>\n
      \n
      \n
      \n
      <ul><li><strong><em>can be designed and created in much less time</em></strong></li><li><strong><em>can be edited and updated to target the viewer</em></strong></li><li><strong><em>is more ecofriendly</em></strong></li><li><strong><em>is much more attractive</em></strong></li><li><strong><em>yields a significant higher return on objectives (ROO)</em></strong></li></ul>\n
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      \n
      \n
      \n
      <div class="wp-block-file aligncenter"><a href="https://www.stonesoffice.com/wp-content/uploads/2021/08/5_Advantages_of_Digital_Signage_Expert_Article.pdf"><strong>5 Advantages Digital Signage has over Traditional Signage</strong></a><a href="https://www.stonesoffice.com/wp-content/uploads/2021/08/5_Advantages_of_Digital_Signage_Expert_Article.pdf" class="wp-block-file__button" download>Download</a></div>\n
      \n
      \n
      \n
      <h3>Isn&#8217;t it expensive? </h3>\n
      \n
      \n
      \n
      <p>No. In most monitors, the cost is less than a cup of coffee a day. Plus, you can change the message as many times as you want. You can&#8217;t do that with a traditional sign.</p>\n
      \n
      \n
      \n
      <h3>Can&#8217;t I just print a color sign and tape it to the wall?</h3>\n
      \n
      \n
      \n
      <p>Sure! Or, you can have a sign professionally made to display your message. However, studies show, digital signage captures <strong>400% more views</strong> than static displays or signs. <a href="https://www.stonesoffice.com/is-digital-signage-a-sign-of-the-times/">Click here for more information</a>.</p>\n
      \n
      \n
      \n
      <h3>Isn&#8217;t a digital sign just a TV mounted on the wall?</h3>\n
      \n
      \n
      \n
      <p>Some companies choose to purchase a television instead of a professional-grade display monitor, thinking they will save money. This seldom works because TVs aren&#8217;t built for this purpose and will stop performing after a certain time. <a href="https://www.stonesoffice.com/whats-the-difference-between-a-commercial-display-and-a-tv/">Click here for more details.</a></p>\n
      \n
      \n
      \n
      <p>If you would like to explore if digital signage is a fit for your office, contact Stone&#8217;s today. We&#8217;re here to make your life easier and business better &#8211; since 1970. </p>\n
      \n
      \n
      \n
      <p><a href="https://www.stonesoffice.com/products/digital-signage/">Stone&#8217;s Office Equipment Display Website </a></p>\n
      \n
      \n
      \n
      <p><a href="https://www.stonesoffice.com/products/new-8k-displays-from-sharp/">Sharp Commercial Displays</a></p>\n
      \n
      \n
      \n
      <p><a href="https://business.sharpusa.com/Commercial-Displays">Sharp USA Website for Digital Boards</a></p>\n
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      <h2>Questions? Ready for a Free Quote?</h2>\n
      \n
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      \n
      <p>Our staff is standing by and ready to help!</p>\n
      \n
      \n
      \n
      <ul><li>Call: (804) 288-9000</li><li>Email: info@stonesoffice.com</li></ul>\n
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    +id: 3917
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      <!-- wp:image {"align":"center","id":1414,"sizeSlug":"large","linkDestination":"none"} -->\n
      <div class="wp-block-image"><figure class="aligncenter size-large"><img src="https://www.stonesoffice.com/wp-content/uploads/2018/10/PN-UH701_UH601_Brochure-03-960x640.jpg" alt="" class="wp-image-1414"/></figure></div>\n
      <!-- /wp:image -->\n
      \n
      <!-- wp:heading {"level":3} -->\n
      <h3>There are many advantages to Digital vs. Traditional Signage, here are five of them.</h3>\n
      <!-- /wp:heading -->\n
      \n
      <!-- wp:paragraph -->\n
      <p>Almost everywhere you go, you've probably seen digital signage promoting a message. There are several reasons why this medium has become a popular alternative to traditional signage. </p>\n
      <!-- /wp:paragraph -->\n
      \n
      <!-- wp:group -->\n
      <div class="wp-block-group"><div class="wp-block-group__inner-container"><!-- wp:paragraph -->\n
      <p><strong><em>Digital Signage...</em></strong></p>\n
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      <ul><li><strong><em>can be designed and created in much less time</em></strong></li><li><strong><em>can be edited and updated to target the viewer</em></strong></li><li><strong><em>is more ecofriendly</em></strong></li><li><strong><em>is much more attractive</em></strong></li><li><strong><em>yields a significant higher return on objectives (ROO)</em></strong></li></ul>\n
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      \n
      <!-- wp:file {"id":3921,"href":"https://www.stonesoffice.com/wp-content/uploads/2021/08/5_Advantages_of_Digital_Signage_Expert_Article.pdf","align":"center"} -->\n
      <div class="wp-block-file aligncenter"><a href="https://www.stonesoffice.com/wp-content/uploads/2021/08/5_Advantages_of_Digital_Signage_Expert_Article.pdf"><strong>5 Advantages Digital Signage has over Traditional Signage</strong></a><a href="https://www.stonesoffice.com/wp-content/uploads/2021/08/5_Advantages_of_Digital_Signage_Expert_Article.pdf" class="wp-block-file__button" download>Download</a></div>\n
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      \n
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      <h3>Isn't it expensive? </h3>\n
      <!-- /wp:heading -->\n
      \n
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      <p>No. In most monitors, the cost is less than a cup of coffee a day. Plus, you can change the message as many times as you want. You can't do that with a traditional sign.</p>\n
      <!-- /wp:paragraph -->\n
      \n
      <!-- wp:heading {"level":3} -->\n
      <h3>Can't I just print a color sign and tape it to the wall?</h3>\n
      <!-- /wp:heading -->\n
      \n
      <!-- wp:paragraph -->\n
      <p>Sure! Or, you can have a sign professionally made to display your message. However, studies show, digital signage captures <strong>400% more views</strong> than static displays or signs. <a href="https://www.stonesoffice.com/is-digital-signage-a-sign-of-the-times/">Click here for more information</a>.</p>\n
      <!-- /wp:paragraph -->\n
      \n
      <!-- wp:heading {"level":3} -->\n
      <h3>Isn't a digital sign just a TV mounted on the wall?</h3>\n
      <!-- /wp:heading -->\n
      \n
      <!-- wp:paragraph -->\n
      <p>Some companies choose to purchase a television instead of a professional-grade display monitor, thinking they will save money. This seldom works because TVs aren't built for this purpose and will stop performing after a certain time. <a href="https://www.stonesoffice.com/whats-the-difference-between-a-commercial-display-and-a-tv/">Click here for more details.</a></p>\n
      <!-- /wp:paragraph -->\n
      \n
      <!-- wp:paragraph -->\n
      <p>If you would like to explore if digital signage is a fit for your office, contact Stone's today. We're here to make your life easier and business better - since 1970. </p>\n
      <!-- /wp:paragraph -->\n
      \n
      <!-- wp:paragraph -->\n
      <p><a href="https://www.stonesoffice.com/products/digital-signage/">Stone's Office Equipment Display Website </a></p>\n
      <!-- /wp:paragraph -->\n
      \n
      <!-- wp:paragraph -->\n
      <p><a href="https://www.stonesoffice.com/products/new-8k-displays-from-sharp/">Sharp Commercial Displays</a></p>\n
      <!-- /wp:paragraph -->\n
      \n
      <!-- wp:paragraph -->\n
      <p><a href="https://business.sharpusa.com/Commercial-Displays">Sharp USA Website for Digital Boards</a></p>\n
      <!-- /wp:paragraph -->\n
      \n
      <!-- wp:block {"ref":2411} /-->\n
      \n
      <!-- wp:paragraph -->\n
      <p></p>\n
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      """
    +post_date: "2021-08-30 16:32:14"
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    +post_title: "5 Advantages of Digital Signage"
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